Original Equipment Manufacturer

What is OEM

An OEM is a company that makes parts or products that are used in another company’s final product.

"OEM content refers to the original textual, visual, or technical material created by the manufacturer of a product—such as product descriptions, specifications, manuals, images, or marketing assets—that is provided to retailers, resellers, or brand partners to help them accurately represent, promote, and sell the product across various channels; however, to stand out in competitive markets like e-commerce, it's essential to transform standard OEM content into unique, engaging, and brand-aligned content that enhances search visibility, builds customer trust, and drives higher conversions."

OEM Content Content (like product descriptions, manuals, specs, creatives) created by the manufacturer.